— Brian TracyThe glue that holds all relationships together, including the relationship between the leader and the led, is trust, and trust is based on integrity.
Welcome to the Mind Your Business Mentor Podcast, where we help entrepreneurs build a life and not just a business. I'm Stephanie Arkadie, your host and mentor. Today's episode is all about the importance of building trust in yourself and the marketplace. Trust is a fundamental aspect of success, and it is essential for both personal and professional growth.
Trust can be defined as a firm belief in the reliability, the truth, the ability, or the strength of someone or something. It involves a willingness to rely on the actions and words of someone else, with the expectation that they will act in a predictable and dependable manner.
Trust Is Built on Integrity
Brian Tracy said that trust is based on Integrity. Integrity is the quality of being honest, having strong moral principles, and adhering to a code of ethics. It involves being truthful and sincere in words and actions and consistently upholding principles of fairness, transparency, and responsibility. Integrity also includes being accountable for one's actions and decisions, and doing the right thing even when you may not get credit for it or no one is watching.
Honesty, strong moral principles, and a code of ethics are all things you identify for yourself as you complete the MYB Life Assessment, review your scores and decide on the values and principles that are important to you, discover what you may need to change or start, develop the plan for your new life, deliver on the new habits and behaviors in line with your values, and dominate how you show up.
Trust is essential in all relationships, whether personal or professional, and is the foundation of loyalty, respect, and mutual understanding. It takes time to build trust, but it can be quickly destroyed if promises are not kept, commitments are not honored, or behavior is inconsistent with expectations.
The First Relationship: Trusting Yourself
In true MYB Lifestyle fashion, the first relationship where trust should exist is within the relationship you have with yourself. Ask yourself:
- When you make a commitment to yourself, do you trust yourself to keep it?
- When you set out to do something, do you trust your ability?
- When you encounter a tough decision, do you trust your strength to make the right decision?
If you answered no to any of these questions, you are weakening your own personal foundation of loyalty, respect, and understanding. If you don't trust yourself, it can lead to many other disempowering traits that will slow your growth and hinder your business. You must trust or develop trust in yourself.
To combat distrust in ourselves, remember the positive history, challenges overcome, goals accomplished, experiences of self-reliance — and dismiss the negative history, mistakes made, promises broken, lies told to ourselves.
Focus only on who you are developing into and where you are going, not who you used to be. Starting today, even without a lot of evidence or a track record, we are going to trust ourselves in this moment, point-blank period, and walk in that trust and behave in line with it, over and over again until it is true. Trust is built over time through the ability to fulfill your promises and commitments consistently.
Building Trust in Your Business and the Marketplace
Building trust in ourselves will lead to creating trust in our business and will be authentic — the type of trust built through communication, transparency, consistency, and integrity. Trust will have an impact on all your relationships, reputation, and overall success. The easiest way to make a sale is to get your potential customer to KNOW, LIKE, and TRUST you. You get to know someone through communication. Transparency is clear communication where there are no surprises or hidden agendas. You must continue to communicate transparently on a consistent basis, which embodies integrity.
Resources Mentioned
- The Speed of Trust by Stephen M.R. Covey
- Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships by Charles H. Green
- Building Trust: In Business, Politics, Relationships, and Life by Robert C. Solomon and Fernando Flores
Building trust takes time and effort, but it is essential for success in business and life. By cultivating trust in yourself and in the marketplace, you can build strong relationships, establish a positive reputation, and ultimately achieve your goals. Take some time to reflect on your own level of trust in yourself and in the marketplace, and consider ways you can improve and strengthen trust in these areas.
Thank you for listening to the Mind Your Business Mentor Podcast. One of the best ways to create trust within yourself is to Mind Your Business. Become the asset you were designed to be.
Stephanie Arkadie is the visionary founder of MYB Lifestyle and host of The Mind Your Business Mentor Podcast. With a mission to empower solopreneurs to create intentional, holistic lives they love, Stephanie combines her expertise in personal growth, business, and lifestyle design to help individuals align their goals with their values.

